Amazon Prime Day 2019: Over 500 products by Indian SMBs to be launched on July 15

Special Correspondent(Mumbai): Amazon Prime Day 2019: Over 500 products by Indian SMBs to be launched on July 15. Prime Day 2019 is set to start at midnight on Monday, July 15 and run for 48 hours.

Ecommerce marketplace Amazon India’s Prime Day 2019 will see thousands of small and medium businesses (SMBs), women entrepreneurs, weavers, and startups under Amazon’s various initiatives- Kala Haat, Amazon Saheli, Amazon Launchpad, and Amazon Business, showcase over 500 new products first for Prime members, the company said in a press release.

“Our longest ever Prime day gets even bigger this year with over 500 new launches by small and medium businesses exclusively for Prime members, a growth of 7X from last year! The two-day celebration this year will have some never seen before products from artisans, weavers, women entrepreneurs, emerging brands, and startups. Prime Day helps SMBs reach millions of Prime members around the country, and provides an opportunity for the smallest of businesses to participate and grow” Gopal Pillai, Vice President, Seller Services, Amazon India, said Commenting on the inclusion and participation of Amazon’s small and medium business partners in Prime Day 2019.
Prime Day will see participation from Amazon Saheli and Kala Haat entrepreneurs who will showcase hand-woven clothing, stationery, grocery, and feminine hygiene products, the company says.
‘Tantuja’, an enterprise by the government of West Bengal, will launch a new range of handcrafted scarves and stoles for women customers, along with their existing range of handwoven sarees, Amazon India said. Further, Tribes India, the apex body under TRIFED, will be offering an exclusive range of tribal products created by tribal artisans, and bring them to the forefront.

Innovative and emerging brands under Amazon Launchpad will also have 70 new launches across 25 brands in 12 categories during Prime Day 2019, the company said. The range of products is spread across categories such as health and personal care, groceries, electronics, beauty, and apparel.
“Over 50,000 participating small and medium-sized businesses saw an average growth of 240 percent during Prime Day 2018 over an average day. Moreover, small and medium-sized businesses exceeded $1.5 billion in sales during the last Prime Day, globally,” it said.